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Research papers

The mature market

In recognition of past neglect of mature consumers, Colgate-Palmolive is changing its ways. The initial steps have been taken and a continuing program will be maintained. The intent is to enrich the knowledge and understanding of mature consumers,...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Jacklyn H. Posner, Meryl Bass, Jim Figura
Company: Colgate-Palmolive
June 15, 1989
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Citation

Posner, Bass and Figura (1989a, June 15). The mature market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mature-market